"Originally focusing on various aspects of Japanese pop culture, including anime, manga, Japanese cinema and music, cosplay, lolita fashion and videogames, MyM has since broadened its reach to become a fully rounded entertainment magazine, including features and interviews on mainstream movies, television programmes, comics, books and music."
MyM magazine features articles about, and reviews of movies, TV, videogames, anime, manga and comics. Regular feature "My Goodies" includes the best toys, gadgets, T-shirts, games, models and merchandise, while fellow regular "Planet Japan" delivers a snapshot of life in that region. The cosplay section includes interviews, tips and posters, backed up by a "Fashion Watch" page highlighting the best J-fashion and beyond. A "MyMag" section originally published readers' reviews but has been superseded by a "Reader's Art" page, which includes drawings, illustrations and photography. Meanwhile, regular music interviews feature J-pop and K-pop acts, as well as mainstream acts and big-name film, TV and videogame composers.
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